India (our roots) need our help. As many of you know India is being hit extremely hard with a 2nd wave of Covid. As a child of Indian immigrants and a business that is heavily influenced by India's culture I feel the need to help in whatever way I can not only as an individual but as a community. I don't have many connections to the people on the ground but I will do what I can with the help of this community. I pledge to donate 100% of proceeds from our "India Roots" t-shirts and hoodies collection from now until May 14th to various organizations aiding the COVID crisis in India.